About Us

Your Premiere Business Marketplace For Those Kissed by The Sun

Physical & Digital Products

A curated mix of quality physical goods and digital creations from Black‑owned businesses — all in one marketplace.

Consulting & Courses

Practical guidance and skill‑building courses that help Black entrepreneurs grow, improve, and succeed.

Online Webinars

Live online sessions that teach practical skills, share expert insights, and connect entrepreneurs with real‑time guidance.

Service Based Businesses

Skilled, professional services from Black‑owned businesses delivering quality expertise across industries.

Being in Business For Yourself is Real Financial Liberty

Being in business for yourself is real financial liberty. It’s the power to create your own opportunities, shape your income, and build a future that reflects your values. For the Buy Black Instead community, entrepreneurship is ownership, empowerment, and legacy. When you build your own business, you’re not just earning — you’re strengthening your community and securing true economic independence.

Become a Vendor

Our Team

Who We Are

Melissa Peterson

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Mike Leonardo

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Roxana Simons

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Nick Buding

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SOME INSIGHTS

Our Mission & Vision

Our Mission

We elevate Black‑owned businesses by creating a marketplace built on ownership, empowerment, and economic strength.

Our Vision

A world where Black entrepreneurship thrives, wealth circulates intentionally, and community power grows generation after generation.

Purpose Statement

We exist to connect buyers with Black creators, builders, and innovators — strengthening the ecosystem from the inside out.

Impact Statement

Every purchase fuels progress. Every business strengthens legacy. Our impact is economic independence made visible.

Our Partners

We are creating a network of Businesses for us by us. Let’s stay connected

Four people discussing business strategy in a meeting with laptops and notes

About Us — Buy Black Instead

Buy Black Instead is a premiere marketplace built to strengthen Black‑owned businesses and expand economic independence, where products are ‘MADE BY US FOR US’. We connect buyers with creators, innovators, and entrepreneurs who are shaping the future of commerce. Our mission is simple: keep wealth circulating in our communities, elevate Black excellence, and build a marketplace where ownership becomes legacy.

  • Marketplace design to host our products and services
  • A live vendor network in one place
  • Community driven projects and more
Register Today!